Profound events are unfolding right now in Iran. When the authority of one of the world’s most powerful modern-day theocracies is eroding, it is worth paying attention. But how can we make sense of what is going on half-way across the globe in a country that has been effectively closed to Western observation and exchange?

Here at Apture we talk every day about how publishers can use Apture to pull content from around the web into their stories. Grabbing rich media and adding it to your site can be an ideal way to help your readers experience what is happening in unfamiliar places and better understand hard to imagine events.

In the past few days we’ve been excited to see The New York Times using Apture in their coverage of the Iranian elections to great effect. Just yesterday, Robert Mackey at The New York Times’ The Lede blog linked to a video showing a seemingly spontaneous protest in Tehran subway station just days after the election. Another example shows Mir Hossein Mousavi addressing his supporters at a rally in Tehran.

Of course, it is not just The New York Times that is using Apture to cover the Iran elections. Other publishers have also found Apture an effective way to tell the full-story. Over the last 10 days our publisher community has found some amazing content and here is a small sample. Hope you find it as interesting as we do!