There are few things that we at the Apture team find as exciting as combining Technology and Social Impact. This is why we have been fans of Kiva since the very beginning. One of our goals behind Apture was to better inform people about the world around them but being informed is only one piece of the puzzle – real change requires action. Kiva is one of quickest and easiest ways to make a difference in the life of a hard working, small entrepreneur in a developing country.

This post first appeared on my personal blog. Over the last two years, but especially in the last few months, Twitter has become an extremely efficient way of sharing information. You can follow people whose interests you share, learn from what they link to, and if you really like what they are saying you can share or retweet it. Only having 140 characters to communicate with forces people to become more and more succinct and it leads to very interesting behavior. This limit has made it OK to simply post a link combined with a short comment, something people are far more likely to do than write long blog posts. If people like it they will retweet it and people who see these retweets will do the same resulting in an extremely quick transmission of information. More importantly a search over that conversation will quickly let you see what people are saying and thinking about something – down to the last second.

A lot of people have been talking about the immense potential this offers to understand how people feel about any topic or product and learn from this data. Skittles was widely applauded for its innovative marketing campaign that turned skittles.com into a live display of what people were saying about skittles (including the campaign itself). At Apture we want to take the best ideas that people have on the web and make them available to everyone – to democratize them. With our new Apture Twitter Viewer anyone with a website can now integrate a live search stream about any topic right into their pages it takes less than ten seconds. We did this on apture.com/twitter/ and being able to see what people are saying about the things you write about is truly exhilarating - I’ve found myself visiting the page over and over to see what people are saying. It makes your webpage more powerful, more up-to-date, and gives your readers a reason to keep coming back. Apture user Steven Johnson realized this immediately and wrote an excellent post about the power of bringing internet conversations to your website with embedded Apture Twitter Viewer showing what people are saying about his new camera flash, the Lumopro 120.

We also pride ourselves on doing more than the obvious – apart from immediacy the most powerful features of Twitter are its interconnectedness and the ability to share. How often have you seen someone reply to someone else on Twitter and wished to quickly see the other side of that conversation? We make it easy, clicking on a person’s Twitter name inside of any Tweet will bring up their profile and Twitter stream. We do the same for hashtags, click on one to see what other people are saying about the topic. The other aspect is media. With the Apture Twitter Viewer will open any supported media you link to in a new Apture window so you can see it right there. We support Video, Images, Audio, Maps, and much more from more than 30 sources, all available right there.

Now combine immediacy, interconnectedness, and multi media sharing: See what people are saying about the things you care about, see who they are, where they are from, what else they are saying, and see all the media they like – isn’t that powerful. It really lets you dive into a conversation, all in just a few seconds.

Sign up for Apture, follow us on Twitter!