In gearing up for the September 9th iPod event we thought it would be fun to revisit the history of the iPod and iPhone. From the black and white screen and 1,000 songs in your pocket to the iPhone it is all here.
The iPod First Generation (announced October 23rd, 2001)
It held 1,000 songs (160kb mp3 files) and only weighed 6.5 ounces. It had at the time an amazing 10 hours of battery life to with an equally crazy $399 price tag. Sadly it only worked with the Mac and required users to install iTunes 2 to use it. In March of 2002 Apple added a 10gb model for an astounding $499.
2nd Generation
In July of 2002 Apple changed the music world as we know it when the iPod became compatible with Windows via Musicmatch Jukebox.
Included on these versions were bigger hard drives at 10gb and 20gb, but the real breakthrough was in the touch sensitive wheel control. Also the corners of the unit were a little more rounded and the prices of the unit stayed the same while offering twice the storage. Windows users were given a 4 to 6 pin FireWire Adapter in the box which allowed them to plug it into most PCs.
Third Generation (announced April 18th, 2003)
Goodbye FireWire port hello Dock Connector. Apple not only made this model thinner, lighter, but also increased the skip protection to 25 minutes. Sadly most users did not agree with moving the menu, play/pause and track forward/backward buttons from around the wheel to the top of the unit.
It should also be noted with this model Apple changed the battery technology from Lithium Polymer to Lithium-Ion which in turn brought the battery life down to 8 hours. This model was offered in 10/15/30gb sizes at the price points of $299, $399 and $499 respectively.
In September of 2003 Apple upgraded these models to 20gb and 40gb and began offering iTunes 4.1 for Windows giving Microsoft users an experience equal to Mac owners.
Sometimes you want to leave comments about the content you are linking to with Apture to further educate your readers. It is actually quite easy when building Apturized content to leave a comment below content or even change the Title of the content you selected. Below are detailed instructions on how to do this along with some great examples.
1. After selecting the content you want to feature with Apture click the pulldown menu Show: Preview & Options and select Title & Caption.
2. Once you have selected Title & Caption you can add a personal note that will live at the bottom of that content when viewed. Once you have changed the Title and Caption hit Create Link.
Below is a screenshot of what your users will see when they click your Apturized links as well as a few links with some great captions.
Examples:
If you have further questions leave a comment below or follow us on Twitter here.
3dfx, Pan Am, Enron what do all these companies have in common? Besides not existing anymore you can get T-shirts for all of them on Defunkt Shirt Company’s website. In only two months of existence Defunk is already making waves taking fallen brands we all know and love and wrapping them up in cotton Tshirts for us to sport daily.
Defunkt is all about simple, cool and comfortable men’s clothing, yet if you ask founder Bernard Bertucci how Defunkt started he’ll tell you
The concept honestly arose after the failure of two other start-ups I was working on. I remember thinking how much energy went into the designs and that it would all go to waste when the doors finally shut
Our favorite part of Bernard’s company besides some of the great brands captured here is the design of the store front. It’s clean, easy to browse and keep his customer’s engaged with fun facts about each company as they are shopping. Below is a screenshot of his storefront featuring a hero graphic that constantly rotates through the latest deals and new products available.
Now beyond the clever storefront and fun shopping experience Bernard has made sure to leverage social media to get the word out about his tshirts. He keeps a live Twitter Stream that is visible on every page making sure to remind users that defunk is always a click away if you have questions about your future purchase. In addition any user who signs up for their newsletter gets 10% off their purchase. Online Retailers take note Bernard knows what he is doing when it comes to engagement.
Apture is actually used quite frequently on the site to describe in more detail about each brand featured. I asked Bernard what makes him want to keep using Apture throughout his site.
The dynamisms of the Apture applicaiton helps to increase both the amount of time visitors spend on-site and their interaction with web pages. Having additional revenue opportunities through the Amazon Affiliate Program is a big plus as well.
Not only is Defunk Shirt Company making money selling their own shirts, but they are possibly getting some extra revenue just for using Apture!
As always make sure to follow Defunkt T-shirts on Twitter here
The final destination for forgotten brands
