The housing market is currently struggling and possibly will not recover until 2011.
As someone in the Real Estate market what can you do to increase your conversion rates? Essentially do more with less, take the fewer listings you have and sell them quicker?
You need to keep visitors to your site there longer. Give them so much relevant content to the listing that by the time they call you to schedule a walkthrough they are already in love. Enter Apture. Below is a listing from Zillow.
Instead of surrounding the user with links to a virtual tour and many pictures you show them one dynamic embed. Inside this embed is not only pictures of the unit which can be opened on the page, but also a live Google Street View of the listing so the user can cruise around the neighborhood and see what the other houses look like. Remember all of this content can be consumed without the user having to open a new window, meaning they are on your real estate site longer and not looking to Google for more information.
What gets even more interesting is the evolution of Twitter and how it can be a really good tool for getting instant feedback on mortgage rates. With Apture you can embed those results as well on the page.
Feel free to build your own Apture Embed or checkout our Plugin Page to get Apture available all the time in your posting flow.
You should follow us on Twitter here.
