Alexandria, VA and San Mateo, CA July 29, 2008 — Phase2 Technology and Apture, Inc. announced today a new solution to provide online publishers with an expanded toolset to enhance the user experience for publishers utilizing the Drupal content management system. Publishers using the Drupal modules can now enjoy the added feature of Apture’s rich multimedia linking platform, which allows the user to effortlessly include rich multimedia content by simply clicking on the item to embed.
Phase2 Technology constantly seeks new and innovative tools for publishers using the Drupal CMS. It’s development of the Drupal modules for Apture complements work in other semantic web practices including Calais, Thomson Reuters Semantic web service that enables publishers to automatically metatag content. Phase2 is nationally recognized for expertise in the implementation of non-profit, media and publishing solutions using open source technologies including Java and the Drupal content management platform.
Apture’s technology provides a powerful but easy to use WYSIWYG, interface to link several media into a web page, With Apture, a user can simply point and click to the content they wish to link. Once the content is linked, Apture enhances the visitor experience by enabling the user to simply view the linked media in an immersive experience, without leaving the publisher’s web page.
At the heart of Apture’s technology is the innovative Apture Media Hub™ which suggests publicly available content that web publishers have at their disposal but may not be aware of. The Media Hub provides searchable access to the richest multimedia on the web, including Wikipedia, IMDB and Amazon, videos from 11 major online providers (including YouTube, Hulu, and ESPN), Flickr’s global library of photographs, imeem’s library of user-embeddable music and video playlists from four record labels, Google Maps, and more. Publishers may also use Apture to link the exact parts of media, such as one page within a PDF or a single moment of a video .
“The powerful combination of Drupal and Apture allows publishers to instantly add embedded content to their sites, adding greatly to the user-experience,” said Jeff Walpole, Managing Partner, Phase2technology, “Phase2 is excited to be at the forefront of helping publishers move into the new realm of linked data.”
“We are excited to have the innovative Apture Media Hub included in Drupal‘s toolset,” explains Tristan Harris, CEO and co-founder of Apture. “By teaming with Phase2, we are providing Drupal customers with the capability to produce true multimedia webpages with ease. This opportunity furthers our quest to educate publishers and users alike that the web does not have to be flat anymore.”
The modules can be downloaded here http://drupal.org/project/apture
About Phase2 Technology, LLC
Phase2 Technology is a leading provider of adaptable web software solutions, application development and consulting services. The company specializes in content management systems, content exchange, CRM and online publishing and community tools. We apply our unique Agile Approach methodology to every project and have particular expertise in Drupal, CiviCRM and custom Java applications. The Phase2 Technology development team has been highly active in the Drupal community for several years. For more information, go to www.phase2technology.com.
About Apture, Inc.
Apture, Inc. is an innovative technology company providing new tools for online publishers. With its leading content injection technology, Apture is harnessing the power of the world’s multimedia libraries to build a richer and more compelling experience for end users, while building automated tools for web site publishers to enhance their content. Apture is a privately held company headquartered in downtown San Mateo, California. To learn more about Apture, log on to www.apture.com.
Media Contacts:
Tiffany Shackelford, Phase2 Technology
703 548 6050 x 100
tshackelford@phase2technology.com
Cathy Caplener, Be Cause PR
Tel: 310-428-7476
