Hi Everyone,
Sorry for the silence, we have been absolutely swamped by the overwhelming response we’ve had to our public unveiling last Tuesday. To those who are signing up for the Apture beta and waiting to be let in, we’re working hard to get you your invitations, so just sit tight!
In the mean time, check out some great reviews we’ve received from around the web:
Om Malik at GigaOm.com writes:
[Apture's] preview has a high IQ. This is what I really like about this service, because it allows me to add true context to what I am writing. You can add the same content by copying and pasting code from, say, Flickr, or YouTube or Veoh, but Apture makes it dead simple to add this content.
Anthony Ma from VentureBeat.com writes:
There are plenty of products trying to achieve some of Apture’s goals …
But from the brief preview I saw, Apture provides some of the best implementation of these ideas.
Whitney Trettien, a Graduate Student at MIT in Comparative Media Studies, writes:
I hate, hate, hate blogs with hover-over previews on every link — as if I need to see the Amazon.com page for every book the author cites, or the GIS coordinates for every place. … So I was skeptical of another tool to help us all “intuitively experience the web.”
But Apture works surprisingly well.
…
In the hands of the right author, I can imagine this producing quite elegant texts, and vivid reading experiences.
Our good friends at Scribd also wrote up a great post about using Apture to embed all of your favorite document files using their iPaper format in Apture’s dynamic multimedia environment:
Apture adds cohesion to the web by integrating linked information from various sources into the context of the original page in new and visually appealing ways.
We couldn’t be happier about what people are saying about Apture. There’s lots more to come… and if you’re still on the waiting list for the beta, we promise to get you your invitation as soon as we can!

